Own the conversation, understand your audience Mass market social marketing has been the combination of social platforms, CRM, third-party data, and social listening to eavesdrop on the impact on audience conversations, highly effective for awareness. The imminent third-party data blackout is the opportunity for brands to own the conversation with their most engaged audiences, uncover real-time, first-party data for themselves, and operate diversified business models on demand, to drive both revenues and data collection.
